We all know Buruklyn Boyz from Kenya are the fore front of the Kenyan Drill Music and hiphop scene. The Duo have been serving back to back hits both as a joint team and as solo artist, just few weeks ago Ajay also released a smashe hit in CALI WEED and today the second half of the team Mr Right serves us with Talk Ni Cheap,
Talk Ni Cheap is a song addressing all the negative opinions Buruklyn Boyz have been getting from people who in the track are referred to as “Opps” Opposition. Talk ni cheap reminds you to back your talk and simply put your money where your mouth is.This track reminds us to be about the life we are preaching as real is rare.
Listen to the audio here
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Meta, the parent company for various social media platforms, unveiled it’s Made by Africa, Loved by the World campaign for Africa Day. This year’s campaign celebrated different creatives, including Artists Henry Ohanga and Fena Gitu.
This campaign aims to showcase the continent’s creativity in changing the common narrative. It focuses n artists making waves the world over to influence the perception of Africa globally.
Themed rising stars, this latest edition is looking to amplify the voices of rising African artists. All of these creatives are making a change in the community using their talents.
This year’s vlog-styled short stories offer a glimpse into their lives and how being African influences their creative process. The creatives self-shot the videos to allow them to express themselves artistically. These stories are an expression of their African heritage as an inspiration.
Meta recently launched the #ShareYourAfrica reels on Instagram. People on the continent can share their authenticity through music, dance and fashion. The Made by Africa, Loved by the World campaign aims to encourage Africans to celebrate their unique identities.
It also aims to spark a discussion on how platforms under Meta enable African youth to reach a global audience.
Kezia Anim-Addo, Director of Communications, Sub-Saharan Africa at Meta, expressed excitement about highlighting these creative experiences.
Her comments were:
“WE’RE THRILLED TO CELEBRATE AFRICA DAY THIS YEAR BY AMPLIFYING THE STORIES OF SOME OF OUR TALENTED RISING STARS FROM ACROSS THE CONTINENT. THEY ARE SHINING A SPOTLIGHT ON AFRICAN CULTURE, MUSIC, FOOD, DANCE, FASHION, AND SO MUCH MORE IN THEIR OWN VOICES. EVERY DAY, WE SEE YOUNG AFRICAN CREATIVES USE META TECHNOLOGIES, LIKE INSTAGRAM AND FACEBOOK, TO SHARE THEIR STORIES. THEY ALSO EXPRESS THEMSELVES AND BRING PEOPLE TOGETHER IN INCREDIBLE AND INSPIRING WAYS. WE’RE PROUD THAT OUR TECHNOLOGIES HAVE A ROLE TO PLAY IN AMPLIFYING THESE VOICES AND STORIES, BOTH LOCALLY AND GLOBALLY.”
Although working on a song that is definitely not a Hip-hop song, OlamideBaddo shines as the only rapper featured on the new Wande Coal album.
Wande Coal, who has continued to tease the release of his third studio album all over social media, has finally released the “Legend or No Legend” Album.
The singer, one of the pioneering artists of the new Afrobeat sound, has been without a new album for almost 8 years.
His second album instalment “Wanted” was released in 2015, although he released a seven-song EP sometime in 2020, not so much has been heard from the legendary singer.
On the album, “Legend or No Legend” Baddo cliches a feature on the 8th track, standing out as the only hip-hop feature on the album.
The song which sees the rapper rhymes out the super-catchy hook on a Kel-P produced mid-range instrumental, while Wande Coal turns up with his heavily packed delivery.
The album however also features FireBoy DML, T Pain, and Afrobeat King Wizkid.
Olamide has also teased the release of his 10th studio album, which is expected to be released any time since the rapper is almost unpredictable.
We at hiphopAfrica look forward to what the rapper has for us.
In 2023 Alté music and culture is becoming almost as popular as mainstream genres. Everywhere there are Alté acts like Smada, Odumodublvck, Amaarae gaining more and more mainstream acceptance and even the Afrobeats artists are now dressing in Alté fashion and some of them like Rema, Victony and Blaqbonez heavily identify with the culture. Audiences outside Nigeria are even aware of the Alté movement. Back in 2019 this was not really the case. One of the biggest pioneers of Alté music and culture Santi,now known as Cruel Santino, who has been very important in the perforation and growth of the genre and culture was able to plant a solid stronghold in the mind of Nigerians through his his sophomore album ‘Mandy & The Jungle’ in 2019.
‘Mandy’ released May 17th 2019, showcased a more refined Santi than 2016’s ‘Suzy’s Funeral’ and a more accessible Santi than last year’s ‘Subaru Boys: Final Heaven.’ A huge section of Alté fans still consider it Santi’s best Project till date and it’s hard to dispute that giving the quality of the tape.
The impressive thing about Santi’s career is that all three of his albums can make a solid for which is his best, only a few artists can lay claim to such a solid discography.
‘Mandy & The Jungle’ spawned such hits as Odunsi The Engine produced stoners’ anthem ‘Sparky,’ cult cinema backed ode to oral surrealism ‘Raw Dinner’ with Kida Kudz and Nonso Amadi and Bridge from Alté pioneer group LOS assisted ‘Freaky’.
This album is important to the culture as it made Alté music more accessible to the mainstream audiences and also introduced a lot of people to Amaarae, way before she had a global hit in ‘Sad Girls Love Money,’ via recurrent background vocals and uncredited vocals.
The album like all Santino’s efforts is a cinematic experience, evident through the smooth transitioning between each track, also added by a popping cassette sound effect before a song or a portion of a song starts, and also the seamless merging of music videos to create this one surreal world to back the sound of the album.
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Penthauze Records signee Superboy Cheque, or simply Cheque, has taken to his official Twitter handle to announce he will soon be breaking his hiatus and will be dropping a not just a new song, but he will be following it up with a full project a few weeks later.
The last time fans heard from Cheque was when he posted his ‘Omo Ologo’ open verse, that and his tweet that the coming EP is better than both his debut EP, ‘Razor’ and his debut album ‘Bravo,’ got fans all excited for the forthcoming drops.
The ‘Zoom’ rapper went under fire last month for tweeting that he is the best Trap artist in Nigeria and tweeps went crazy, some agreeing with him while other listed their faves who they feel are better at Trapping.
“Don’t call me the best female rapper” boldly rapped Fatts, as she declared she is the best rapper period; male, female, trans or androgynous. Fatts spoke to us at Hip Hop Africa about her come up, growth, heritage, comparisons and future endeavours. The East London born Gambian emcee shot into the industry during the COVID-19 lockdown through a viral internet challenge she did for “fun” before finally settling fully into making music.
Taking her rapping seriously last year, she has made so much progress with 3.16k YouTube subscribers and about 98, 000 views.
She is literally putting The Gambian Flag on the map as she and her cohorts are always seen brandishing one in her videos.
“If you watch my videos or listen to me and not know that I’m from The Gambia, then I’m doing something wrong”
Even her upcoming debut EP is titled “Our Motherland” and her collective of creatives is known as Gambino Gang.
On being compared to other UK female emcees, the Queen of the Gambinos had this to say, “I don’t really mind, it’s actually a thing of honour for me if you think I’m good enough to be compared to these artists, and I’m definitely open to working with other female rappers in the UK.”
Her next single she revealed will be featuring an Afrobeats artist, as she also said she is not one to shy away from branching out into other genres and sounds.
“Because I came up rapping people only view me as a Drill rapper, but I want to do other things and show that I’m capable of so much more, I mean people don’t even know that I can sing too…my EP is going to showcase all of that,” said Fatts.
You can keep up with Fatts via Instagram @fatts1_ and on Twitter @fattsbw.
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South African Hip Hop duo Stino Le Thwenny shared a tweet celebrating a new milestone for their song ‘You Want Some More?’ which features Klerksdorp rapper Maglera Doe Boy.
The duo took to twitter to announce that the sing which is the lead single for their upcoming album has amassed 100 thousand views on YouTube in just three weeks of release.
In the tweet they could be seen celebrating and rapping along to the song at Lesedi FM in Midrand.
The duo are looking likely to fulfill their promise to fans about releasing an album in 2023, as they have already dropped the lead single off the album.
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Siya Metane has been an icon in South African Hip hop for decades and is still very impactful to this day. Since his days as an emcee in the legendary Skwatta Camp rap group, to his solo career and now his entrepreneurship endeavours as a media personality. Two weeks ago at the Metro FM Music Awards Slikour talked about the official launch of his self titled memoir and how he felt about the reception of the book.
“I’m pumped, I’m pumped, I feel like I have so much potential as a human being, my book is getting me pumped.”
The book was released on the 6th of May 2023, and the official launch event has been slated for tomorrow May 18th, 2023. We expect to see a plethora of A-List personalities present to celebrate Slikour’s life and career.
The launch will take place at Exclusive Books in Rosebank at 6pm South African time.
Two weeks ago at the Metros, @SiyaMetane said he was pumped about his memoir, ‘The Life Story Of A Hip-Hop Pioneer’. The official launch is finally happening tomorrow at @ExclusiveBooks in Rosebank! pic.twitter.com/a8nymkOVA2
Flow Jones Jr. has an EP cooking and he plans to drop off a new single before the project is released to the masses.
“My first single from my upcoming EP drops this Friday, it’s called ‘Mawubuye,'” shared the rapper on his social pages previewing a video of himself raving to the Dj Sliqe-produced banger inside a tall building.
Flow Jones Jr. last released back in March where he partnered with Blxckie and MagleraDoeBoy in his smash hit, Pramis, Swuh which has garnered hundreds of thousands of streams across multiple platforms including YouTube and Spotify.
Keep your eyes peeled on our website for the official release!
Clearly, Africa’s no.1 genre is seeing its biggest success story thanks to the Trinity (Burna Boy, Wizkid, Davido), but their efforts to take Afrobeats to the top didn’t just benefit them, it opened doors for the next generation of artistes, and other genres, and it’s been a walk through for them since. From Rema, Tems, Asake, Buju, Ruger to Ckay, the next generation have made an entrance with their own style, tailoring their story as they go. Mavin’s Rema has been one of the unstoppable forces, and HipHop Africa looks at how he has been able to push his music through dimensions, with trap music as his right hand.
Per numbers, he is currently the biggest artiste out of Africa, with his smash single “Calm down” remix featuring Selena Gomez climbing up to number 5 on the Billboard Hot 100 charts, he also surpassed wizkid’s record for longest charting song on the charts spending its 36th week on there. He is definitely the prince of Afrobeats, but how has he made his way to the crown and penetrated other markets that his fellow peers have not? Though the Nigerian singer has been carrying the Afro-cross, his heart has always been for trap music, as a kid who grew up in the mumble era, you’d expect that.
Realistically, Rema is a diverse creative, per his last interview, he listens to almost everything, from K-pop to hip hop, trap, which explains his early days starting off with freestyles of trap music, “Dumebi” shot him into the spotlight, making him one of the genre’s exciting prospects, but he never let shy away from his roots, in the midst of his afro-bangers, he still made Trap records, EP’s actually, highlighting his love for the sub-genre, this balance grew both fan bases on an equal level, his trap fans and afro fans. The music eco-system too helped, its flexibility has created space for any genre, and with that right marketing strategy, you’ll be accepted. That is Rema’s stronghold, his ability to adapt.
In just 4 years, he has been able to bend the rules, move past the narrative that you have to release a mainstream banger to keep your name up there or make waves, with quality production from his right-hand producer London, and recent collaborator Alex Lustig, Rema has explored “Afro-trap”, with his debut album, celebrating its success with an Ultra version, boosting it with new songs that lean on trap, amassing 1.3 billion streams on Spotify alone. “Reason You”, “Dunno Me Freestyle” and “Hov” are seeds of trap music that have germinated into fan favourites, with a new fanbase leaning more on that side of his career since Calm down. His use of social media and and quality contents have created and executed next-level marketing strategies that have contributed to his success. Whiles everyone was focused on the west, Rema looked the other way and created a path to the east, his tour took a stop by India, which is no surprise if you’ve been a raver for long, 3 years ago, during an interview with capital Xtra, he said he wanted to take Afrobeats to the next level, quoting “Why Can’t we shut down India?”. Well, fast forward, his dream came through and in the most iconic form, he was welcomed by Famous Indian designer Manish Malhotra, who designed a fit specifically for the prince of Afrobeats for his concert. Welcomed by the whole country, you just knew the show was going to be a memorable one, and it sure was. Over 60,000 people showed up for his show as he gave them back to back performances, as crazy as it sounds, it’s also inspiring. In such a short while, he has pushed Afrobeats and its sub genre to new continents, creating a cult while at it.
Rema is incredibly creative, and his success is largely in part to his strategic, innovative marketing that keeps him viral and on top of the game, and under the shelter of Mavin, your dreams are made easier to achieve, with his world tour on-going, he is likely to explore other parts of the industry and make Afro-Trap a prominent sub-genre, a potential door for the future generation to explore.
