Following the decriminalization of cannabis in South Africa, more and more CBD start-ups have sprung in and around the country. Seeing that cannabis is widely favored in many townships, popularized by a number of rappers and doe boys, it was only right that CBD company, Tree of Life (producers of the CBD products, ‘Dank’) would want to collaborate with one of the most popular rappers in Mzansi right now, Maglera Doe Boy.
Tree of Life; A health shop specializing in CBD and CBD+ wellness and various natural supplements extracted from roots, plants and medicinal mushrooms, opened its newest branch in Bryanston, Johannesburg early this past month to much fanfare. Now, the company has announced Klerksdorp emcee, Maglera Doe Boy as their new ambassador.
Maglera took to his Instagram account to announce the partnership while appreciating the brand for its efforts in providing healthy and safe cannabis based products for lovers of the herb.
“I never thought we would reach a point where there would be outlets, to see people of the same colour as me participating in it freely and without persecution,” Maglera stated on his post.
Another South African rapper known for his affinity for the herb, Pretoria‘s A-Reece, was also in 2021 announced as an ambassador for another cannabis brand, Hi-Grow. Reece has been very public about his love for cannabis and often references the different strains he indulges in his music, with lines like “Somewhere in the east I’m smoking Exodus cheese,” on ‘Couldn’t Have Said It Better 3.’
Reece even has a project dedicated to the cannabis culture, released on April, 20 (4/20), 2022.
Cannabis in South Africa has been decriminalized by the country’s Constitutional Court for personal consumption by adults in private. However, laws prohibiting use outside of one’s private dwelling and buying and selling cannabis still remain.
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