Mzanzi Hiphop Producer and business man AirDee released the official music video to his debut chart topping Hit Single Mahala and it’s an energetic Hiphop banger. The Single which features Loki, Touchline & DJ Capital was produced and engineered by AirDee and its the record producer who is brcing up for more releases is here to prove himself not just as a producer but also an artist. Watch the video and subscribe to his YouTube channel
You may not have heard of El Grande Toto, but he is one of the most streamed artists on the Moroccan rap scene. With
20 million people from more than 90 different countries listening to his tunes on Spotify, the 24 year old has started to make a name for himself in the music industry.
Taha Fahssi, who goes under the name El Grande Toto whenever he picks up the mic, is part of this new generation of artists that is changing the Moroccan Rap Music scene.
“Moroccan rappers are working hard, Moroccan producers are working hard, Moroccan engineers are working hard, everyone here is working, we work like crazy. We don’t have the adequate industry, things are starting to grow now”, explains El Grande Toto.
“But we can consider ourselves lucky. Who would have imagined one day, seeing the van of an online platform bearing the face of a rapper touring around Casablanca, who would have imagined one day a Moroccan rapper appearing in Paris?”, says Taha Fahssi.
In the traditionnaly male-dominated rap scene, being a woman can be tough. If a chosen like Ghizlane, aka “Snowflake”, have managed to make it, like the stigma is still there.
“Every time someone speaks to a female rapper, they address her as a woman, not as a person who does this like everyone else. But it’s true that it is unique to be a female rapper, it’s unique to be a woman in Morocco, in general. So it brings a perspective with an added value that male rap will never have”, explains the 25 year-old rapper.
Social Media as a way to share their music
If Moroccan Rap has managed to catch the attention of many outside of the North African kingdom, it’s mainly thanks to social media.
Issam, has managed to be one of the first moroccan rappers to sign a deal with a European based Record Label.
“There are very good artists, who have their place thanks to platforms like YouTube, Instagram and others. Today, there isn’t a single medium to help artists promote themselves.”
Despite its success, the Moroccan musical industry is still struggling to promote its new artists. But these new rappers, backed by a whole generation of Moroccans are not ready to give up anytime soon.
Rapper, Jude Abaga, aka MI, has said that having experimented with humility for over a decade, he has found out that humility does not work, so people should ‘carry their shoulders up’.
During the week, Abaga had written on Twitter, “Having experimented with humility for over a decade within these shores, I am here to report my findings. It doesn’t work here. Carry your shoulder hop (sic).” Though many felt the statement reeked of arrogance, the rapper stuck to his guns.
In an interview with Sunday Scoop, he said, “Don’t be humble. It does not work. How many humble artistes are ‘big’? Who are the big artistes and who are the humble ones? I don’t want to grant an interview now. I just made the post for fun.”
However, the post attracted diverse comments. Ezeqwesiri wrote, “Stay humble. Don’t let motivational talks swindle you. Humility opens doors.”
Another follower, Forlahbee wrote, “I don’t think humility is the word he (MI) wanted to use.”
Agreeing with the rapper, a follower, Riccoten, wrote, “I wholeheartedly agree! People will trample on you.”
Fashionmagicblog commented, “You can be humble and know how to still carry yourself with pride.”
Award winning and Grammy recognized Kisumu based musician Gabiro Mtu Necessary has joined the list of Kenyan artists with over 1 million streams on Boomplay this week and he is set to be the first Kisumu based musician to hit this milestone.
Gabiro is one of the three Kenyan and East African musicians who got considered for the 64th Grammy awards with his project JENESIS EP being considered under the Best Global Music album category alongside Victoria Kimani.
Starting out as a traditional band member back in 2013, Gabiro Mtu Necessary drew his earliest inspirations from the likes of Octopizzo, Lucky Dube, Khuli Chana, Juliani and a host of others.
He is steadily building a reputation for Kisumu’s best lyricist, and but also shares his personal struggles through his art. From working as a matatu tout to battling drug abuse, Gabiro’s ability to tell stories separates him from rap music ‘status quo’.
In December 2021, he released the first music video off JENESIS EP for the song Pop Star that has since garnered over 12,000 views on Youtube since the day of its release.
Taking the news to his social media Mtu Necessary captioned his post and wrote:
“My daddy up in heaven he visits me when I’m dreaming and I can feel his spirit connecting me to my genius…I’m blessed, shredded up so I flex. Thank you guys for giving me 1 million+ streams on Boomplay and may this be the beginning of many more achievements. Saint John album is that you…?”
With a strong social media presence and active fans and followers Gabiro is a force to reckon with not just in the digital space but he also commands a big influence in his hometown of Kisumu.
Def Jam African latest rap acquisition and South African rap sensation Lucasraps is on a roller-coaster ride as he makes surprise appearance on American Superstar Snoop Dogg’s Algorithm Album. Lucasraps has enjoyed a succesful final quater of 2021 and an appearance on the track titled Make Some Money which also features stars Fabulous & Dave East.
Crowning off a successful year Nigerian Rapper, Performer and self acclaimed best Rapper in Africa Emeka Akumefule widely known as Blaqbonez closes off 2021 in style with the release of the grimy visuals Okwaraji remix which features another fast rising new generations artist Bella Shmurda. Before dishing out the remix “Okwaraji” which was track 7 on the original album “Sex Before Love” was a instant fan favorite as it connected across borders and music lovers in general with a relatable story line and it’s title which followers the name of legendary Nigerian soccer star Samuel okwaraji who died on the pitch while representing his nation.
The video was directed by Mosh and Shot in Lagos Nigeria, Watch and Enjoy
At this year’s edition of the annual event, the organization has identified 20 Africans who have promoted peace and unity in the Continent as deserving of its honour as Peace Ambassadors.
The event is packaged by Goodwill Ambassador Events Agency.
At the event which took place on December 12, 2021, at Ladi Kwali Hall of Sheraton Hotel Abuja, some personalities who were honoured are, Dr. Drougas Ag. Vasileios, Doctor of Neurophysiology and Post-doctorate Researcher University of Ioannina, Greece, Dr. Folashade Yemi-Esan Nigerian Head of Service and Adaku Uwaoma Oseiza, Commissioner of Small, Medium Enterprises and New Business Development Abia State.
Others are Dr. Amb. Kingsley Mike Azonobi, Chairman Domak Group International, Jide Odusolu, Chairman Octo5 Homes, Sen. Uba Sani, representing Kaduna Central at Upper Legislative Chambers National Assembly, Alhaji Ahmed Tijjani Ramalan, CEO ATAR Communication, Gusi Tobby Lordwilliams, Special Impact Strategist & HipHop Legend/Entrepreneur, Ambassador Elajoe, CEO, Dark Cypha Entertainment amongst others.
Goodwill Ambassador Events Agency, owned by Amb. Chris Oko Odey is a leading brand in organizing social events in Abuja.
AMBASSADOR ELAJOE PROFILE Ambassador Elajoe Nwosu, An Award-Winning HipHop Legend/Entrepreneur Is The CEO/MD Of Dark Cypha Entertainment, Chairman/Founder Of GlamCliq International, Chairman, MegaTunez & Partner, Nigeria Goodwill Ambassadors. He is A Man Of Many Hats, Music Producer, Actor, Serial Entrepreneur, Philanthropist, Change Enthusiast, Compere, Talent Manager, A & R, Events/Media Consultant, Promoter, and Radio/TV Content Provider.
Under his Dark Cypha Entertainment Imprint which he established in 1997, he has produced for members of Thoroughbreds and numerous artists such as ILLBLISS aka ‘OGA BOSS’ (HipHop Artiste), AMAKA (R&B/Soul Artiste), KEMISTRY (Former Rhythm 93.7 on-air personality/Model) ZDON (Afro Pop Act), AYETORO (An Afrobeat/Jazz band is based in The UK), DOPE POET SOCIETY (Canada’s most critically acclaimed Hip-hop Group) amongst many others.
In 2003 he was applauded for his Hip hop rendition of AYETORO’S masterpiece “REVENGE OF THE FLYING MONKEYS” which was the perfect fusion of Afrobeat, Jazz, and HipHop the first of its kind in Nigeria by a Nigerian.
Elajoe has done A & R, consultancy and promotion for most of the artistes on the top record labels & Indie Labels in Nigeia for over two decades namely THORO MUSIC THOROUGHBREDS and its individual members namely Tobechukwu ‘ ILLBLISS ’ Ejiofor (CEO The Goretti Company, SMVA & Headies Award Winner), Obiora ‘ OBIWON ’ Nwokolobiagu (CEO JDI Music, HIPHOP WORLD AWARD & NMA AWARD winner), AMAKA ‘DA CHIEF ROCKA’ Nwosu (Songwriter, Pioneer Member of Girl Power Unleashed), Bright ‘ B-ELECT ’ Igho Erighono (RIP) (GM Blightz Brandz) ,Founder, NaiRap Radio)], TIMBUKTU RECORDS (P.SQUARE) Now KISS ENTERTAINMENT , NOVEMBER RECORDS (MAJEK FASHEK, TERRY THA RAPMAN, ESSE EGESSE), ORANGOTAAN RECORDS (ASHIONYE, FADABASI), GRAFTON RECORDS (INDISPENSABLES, MTRILL), WESTSIDE RECORDS (FAZE, DJINEE, DA NATIVES, FREESTYLE, NIYOLA), COLLOSSAL ENTERTAINMENT (SOUL E), QUESTIONMARK RECORDS (ASA, MODE 9, COBHAMS ASUQUO, SILVER SADDIH, STREETMONKS, NNENNA) and especially, STORM RECORDS (JAZZMAN OLOFIN, ELDEE THE DON, DARE ART ALADE, IKECHUKWU, SASHA, NAETO C, TOSIN MARTINS, GT THE GUITARMAN) now STORM 360/ CABAL , CHOCOLATE CITY (JEREMIAH GYANG, M.I), STARVILLE ENTERTAINMENT (SHANK), SUGAR KANE RECORDS (ALAYE), PEACH & PRIME ENT./TRONIX PRODUCTIONS (JAMIX), D’ LARGGE RECORDS (FRANK D NERO), AFOREVO RECORDS (NYELU), INGENIOUS NG (M TRILL), SUPER WAVEY RECORDS ( OBAWAVER, SURPRIZE, CANDI CHINNY, JAGABANTU MOOR). He also rendered consultation and promotional services to JATT INC Owned by DJ JIMMY JATT, playing key roles in the publicity of his phenomenal singles and videos for the groundbreaking album, ‘ THE DEFINITION ’, Nigeria’s 1st album by a DJ.
Along the years Elajoe has played integral roles in ground breaking events such as FUNKAROMA , RAP ATTACK , RHYTHM 93.7’s ‘BATTLE OF THE MCS’, LYRICIST LOUNGE 1 (with Guest appearance of Hip-hop Pioneer, GURU of U.S.A), LYRICIST LOUNGE 2, MTN EKAABO SHOW, G.A.M.E’s ‘THE MOVEMENT’ (1ST HIPHOP ANNIVERSARY IN NIGERIA), STORM 45 INDEPENDENCE EDITION, JAZZMAN OLOFIN ALBUM LAUNCH, IKECHUKWU ALBUM LAUNCH, STORM THE MIC 1 & 2, BIG BROTHER/CHANNEL O EVICTION PARTIES, MOTOROLA’S URBAN MASSIVE WITH CHANNEL O, CLASSIC DJS, DJ JIMMY JATT ALBUM LAUNCH , HENNESSEY ARTISTRY LAUNCH, LG’S KAROAKE COMPETITION ,TETMOSOL GIRL POWER UNLEASHED , I-REPRESENT INTERNATIONAL DOCUMENTARY/FILM FESTIVAL, CITY PEOPLE’S CELEBRATION OF HIPHOP’s FEMALE Artistes, SOUTH SOUTH ECONOMIC SUMMIT TINAPA CALABAR, BUCKWYLD & BREATHLESS With 2FACE IDIBIA, ENIGMA VARIETY NIGHT, STR8 UP HIPHOP’s “STATE OF THE UNION” FORUM, RIMA AWARDS For RIMA FOUNDATION, GUINESS FLY WITH THE SUPER EAGLES CAMPAIGN, 5TH & 6TH BOLA TINUBU COLLOQUIUM, LAGOS STATE CARNIVAL, PULSE VIP NITE WITH LEGENDARY UK VJ/DJ, TIM WESTWOOD, MR & MRS NIGERIA INTERNATIONAL, FERON LINGERIE FASHION SHOW, 5TH EDITION of NIGERIAN BROADCASTERS MERIT AWARDS, BEN TV UK 10TH ANNIVERSARY, LOUD N’ PROUD, ONE NIGHT LIVE & UNPLUGGED, GLORIA IBRU & FRIENDS , RHYTM 93.7FM’s “FREESTYLE FURY”, NIGERIA GOODWILL AMBASSADOR AWARDS, MISS GOOD WILL AMBASSADOR BEAUTY PAGESNT, NIGEZIE TV 10TH ANNIVERSARY, NAKED WATERS, BUCKWYLD & BREATHLESS With 2FACE IDIBIA, TIWA SAVAGE & FLAVOUR, MAVINS’s DJ BIG N’s “BIG N BANGIN” Concert, NIGERIA INDEPENDENCE MUSIC BEACH CARNIVAL, GRAB THE IRON MIC, THE CORONATION, LOUD BASE: END OF THE WEAK NIGERIA, JUICE DELUXE SESSION’s SKATEBOARD & BMXING EVENT: “GIDI THROWDOWN”, RHYTHM 93.7 FM’s “THE KULTURE” EVENT, PGM CLUB’s “THIS IS HIPHOP LIVE”, ADAORABLE CHARMERS FASHION RUNWAY, CEO’s ROUND TABLE TALK, BATTLE OF THE YEAR NIGERIA, MARCHE DE LUXE, BUCKWYLD & BREATHLESS 10th ANNIVERSARY, AGEGE INTERNATIONAL TRADEFAIR, JUICE DELUXE SESSIONS SKATEBOARD & BMXING EVENT: RAD WHEELS, SALVATION ARMY’S CENTENARY CELEBRATIONS, RAP YOUR HOOD SHOW, PRE FELABRATION Party, COVERS AFRICA, ABUJA PLANTAIN FESTIVAL, AFRICA WOMEN IMPACT SUMMIT & AWARDS ABUJA amongst so many others.
Ambassador Elajoe Has Won Many Awards That Include 1st Ever HIP-HOP WORLD AWARDS For Best Rap Single By Duo For The Song, STREET HOP (Which He Featured In, Produced & Promoted) By Pioneer HipHop Collective, THOROUGHBREDS, Best Collaboration For The Song STYLEE By Pioneer DJ JIMMY JATT, MODE 9, 2 BABA & Himself Amongst Others. Recently He Made History As 1st Ever Recipient Of The ENTERTAINMENT EXECUTIVE OF THE DECADE Award 2005-2015.
In 2006 He Made History By Being The 1st Music Coordinator/Director For The 1st BIG BROTHER NIGERIA REALITY TV SHOW, The Biggest Reality TV Show In Africa, Using This Medium To Promote African Especially Nigerian Music Across The African Continent And The World At Large. This Singular Move Was Instrumental In Propagating Nigeria’s Dominance In Music, Lifestyle & Pop Culture Across Africa & The World.
He Has Played Integral Roles, In Different Capacities, At Events Which Have Brought International awards Winning Superstars/Legends To Nigeria Such As GURU (RIP), TALIB KWELI, NAS, SALT N PEPA, DJ TIM WESTWOOD, LAURYN HILL, KRANIUM To Name A Few.
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Daniji Emmanuel is a content writer who has written hundreds of articles on various niches focusing on Entertainment topics. He’s also published interviews, conducted research and written opinions on the creative industry. BigDan, fondly called, also consults and handles brand promotions for people and organizations in the creative industry.
South African rapper Emtee is getting into business with the announcement of his new hemp roiling papers through his @emteerecords instagram page the announcement came as no surprise as the rapper has been putting in work while running his music and business independently.
The rapper also released a new music, the remake to Why Me by Audiomarc and it features Nasty C
Listen Below
https://youtu.be/ggHR_uA_jDE
The rapper’s smash hit single Roll Up which also had a remix with AKA & Wizkid is no doubt a preference on why he started the business of rolling papers. Congrats to Emtee and we wish him all the best on his new business journey
Fast rising Nigerian Trapper, Rapper and hardworking artist CLE Cashout closes the year with yet another single and he calls this one peekaboo.The Lagos based rapper showed us he is not hear to play as he released a wave of songs and project this year and we expect more of the same for 2022
Listen and show some love to the hardworking artist
To celebrate his 31st Birthday South African superstar rapper Cassper Nyovest splashed $300,000 on a McLaren sports car which approximates to about 4.5 million ZAR. The rapper was also recently named south African artist of the decade to crown off another successful year its only befitting for him to spoil himself with the luxury he deserves.
He posted on his instagram timeline letting the world know he came from nothing working his way up to build the life he wanted and inspiring the new generation to know anything is possible. Congratulations on your new whip Mufasa. Right before splashing the cash on his new Mclaren the rapper also got himself a Frank Muller timepiece dedicating it to Christiano Ronaldo who also owns the same timepiece. it has indeed been a good 2021 for the rapper amidst all the corona virus crisis in South Africa. We all hail mufasa and wish him ore wins and more good music and to keep inspiring and motivating the youths and this generation