Hailing from the vibrant streets of Umlazi, DJ and producer SiphoMjita (Sipho Mkize) graces us with a soul-stirring anthem, “Brand New Me,” released on November 29, 2024. The track is a luminous collaboration with AYON (Ayanda Mfeka), a rising star who has painted 2024 with her remarkable talent, climbing to the Top 4 of Sportscene’s celebrated rap competition, “Sportscene Put Me On.”
“Brand New Me” is a celebration, a sonnet of self-renewal, and a rhythm-laden ode to growth. The synergy between SiphoMjita and AYON breathes life into a drill-inspired, soulful beat that radiates positivity and transformation. The track blooms with the vibrancy of spring, brimming with the optimism of new chapters and the promise of brighter horizons. It is a song that doesn’t just move you but blossoms in your soul.
SiphoMjita’s talent transcends the decks. Beyond being a producer and DJ, he curates sonic landscapes, crafting playlists like “The Hip Hop Chamber,” a treasure trove for music lovers and a platform for unearthing hidden gems. It was through this passion for curation that SiphoMjita first discovered AYON’s sound ; a voice that resonated deeply, sparking a creative connection. Their shared journey blossomed when SiphoMjita, alongside tastemaker Eatzz, curated the KZN WAVE playlist, showcasing the best of Durban’s rising stars, including AYON herself.
When SiphoMjita sent AYON the beat for “Brand New Me,” it was as if the stars aligned. AYON’s response was swift and electric, a demo that carried the heart of the song, ready to soar. “‘Brand New Me’ represents change and new beginnings,” SiphoMjita reflects. “I’m thrilled to share this uplifting track with the world and grateful to have AYON by my side on this journey.”
SiphoMjita’s artistry is rooted in Durban’s cultural soil, where his career has blossomed into a plethora of collaborations with local luminaries such as Usimamane, Lowkey_esto, Blue Pappi, and Usenzangakhxna. With every rhythmic beat and innovative sonics, SiphoMjita curates the essence of Durban’s sound, weaving its rhythm and soul into something that speaks universally. He stands as a cultural custodian of his city’s musical spirit, elevating Durban’s talent and sharing its brilliance with the world.
As the year closes, “Brand New Me” arrives like a breath of fresh air; a sonic emblem of transformation, an anthem of optimism. With talents like SiphoMjita and AYON at the helm, Durban’s music scene continues to loom, its pulse echoing far beyond its borders. So, step into your infinite power and embrace the endless possibilities of a brand new day.
Listen to “Brand New Day” here: https://orcd.co/siphomjita-bnm
