After back-to-back drops that are shaking up the scene, South African genre- bender Seru The Ellipsis is showing no signs of slowing down. Just two weeks after the inspirational Enerjay, and still riding the momentum of Paco Rabbane featuring Blue Pappi & LaCabra, Seru returns with a fresh new single: Fruit & Veg featuring Lowfeye. Fruit & Veg is a vibrant, tongue-in-cheek celebration of confidence and style — using the metaphor of fresh produce to describe dressing at the highest level of freshness. Speaking on the meaning behind the track Seru Shares
The song Fruit and Veg is about dressing so fresh that you look like fresh produce. Have you ever seen a fresh tomato or apple at a fruit and veg? It looks appetizing and delicious. Your drip has to be as fresh as the produce at a fruit and veg — hence the hook: ‘drip on produce super fresh ngathi ngi thenge iskhindi eFruit and Veg.’ The song encourages you to be at your best level of drip at all times
Seru The Ellipsis
This image was taken by Lethabo Motseleng.
Following the motivational tone of Enerjay — an anthem for anyone chasing their dreams despite the doubters — Fruit & Veg adds a playful layer to Seru’s growing discography, showing his range and sharp storytelling through style and swagger. The release also follows a major milestone: Seru The Ellipsis was recently featured as the cover artist of Spotify’s Hip Hop Circle playlist, cementing his rising influence in the South African hip-hop space
What’s up with the recent trend of making music about cars From “Escaladizzy” to “Lamb Truck”, one might suggest that this release is nothing more than an imitation of a proven strategy. Afro-Drill Pioneer, EESKAY, completely disproves that notion with his latest melodic rendition encapsulating an imperfect tale sharing insight into what it takes to build a global movement’ with this release.
From the first 808 drop, “Lamb Truck” hits like a victory lap, fusing EESKAY’s unique delivery with razor-sharp production from Wana Sn and Tubase that feels like the pavement under a roaring V12. Its bold energy and confident lyricism position it as the season’s next breakout hit, engineered for festival stages, car rides, and global dance floors alike.
This isn’t just music, this is motion. “When you hear it, you’re in the driver’s seat. You feel the power, the hunger to win.
EESKAY
”Already buzzing on socials and sliding into heavy rotation on key playlists, “Lamb Truck” which is like nothing you’ve heard before is being tagged “Song of Summer 2025” by early listeners. It’s the kind of record you don’t just play, but live.
Algiers The capital witnessed a unique event : “Rencontre – Digging the Past, Documenting the Future: Archiving Algerian Hip Hop” an unprecedented cultural event dedicated to the Hip Hop memory in Algeria . Organized by Dawer El Hip Hop presented by Monst-R “Sohayb Kehal and Mohamed Amine Benloulou collaborating with the artistic space “El Mahatta” presented by Reda Mhenni Aka “El Moutanakil” this project was able to unite artists, researchers and activists towards a shared goal : exploring effective methods to extract, classify, document and archive the Hip Hop scene in Algeria.
Visual presentations and committed speeches.
The first part of the event started at 17:00 with an opening speech by “Monst-R” (Sohayb Kehal) and “El Moutanakil” (Reda Mhenni), who welcomed the attendees and represented the programme of the activity. The event started directly with screening of selected clips (about 35 minutes) from the documentary “The Eternal Spirit of Hip Hop in Algeria” which covered the history and beginnings of Algerian Rap, followed by screening of another short documentary “Ketba Fel Heetan”(writing on the walls) a 5 minutes documentary puts the graffiti art under the spotlight as a means of artistic, social, political resistance. Both of the projects were directed by “Monst-R” (Sohayb Kehal)
At 18:00, was the beginning of the third screening, which is a documentation video made by “Nabil Djedouani” exclusively for this event .The video discusses his experience with Algerian hip-hop, forms of grassroots archiving, and alternative cultures, specifically through lens of cinema .His contribution established theoretical foundations for thinking about the role of the archive in hip-hop culture.
After the shows and before announcing the break, the highlight of the event took place, where “Monst-R” revealed physical archival materials (a collection of cassettes, CD’s and books some of them rare) represents a sample of the projects that were produced in Algerian rap (some were officially released and others remained exclusive and never saw the light of the day)
Examples of the presented material:
● cassette of the first official album in the history of Arabic rap “Intik” under the title of “Gris” produced in 1995 and has never been officially released.
● cassette of the first official relesed album in Algerian rap by “MBS” under the title of “Ouled El Bahdja” was released in 1997
● Cassette of the album “Guerre Civile” by “Hamma Boys” was released in 1997 ● The complete discography (cassettes and CD’s) of the rapper “Lotfi Double Kanon”, whether with his group or as a solo artist.
● CD of an album by “Soldatesk” which was produced by “3rd Rap Record” shortly before 2004 and wasn’t officially released.
● The book “Arab El Rap” written by “Aridj El badraoui” and “Bassant Mahmoud” was published in 2023.
After that, the break was announced, and a small exhibition of the physical archives (cassettes, CDs, etc…) was opened, where attendees were able to view them, take pictures, and engage in discussions over coffee
The Archive as a Space for Creativity
Following the break, the second part of the event commenced with a more dialogic and academic character, bringing together three speakers with diverse approaches and experiences in archiving.
The opening was with “Fada Vex”, a rapper and Hip Hop activist for over 30 years, who used his podcast “Cha Derna” as a living example of archiving, seeking to answer the question: “Why and how can we archive the Algerian Hip Hop and rap scene?”
It was followed by an intervention from “Ibtissam Boulebrachen”, a researcher and activist in Rai music, who spoke about the intersections between rap and Rai, focusing on the late “Dr. Hadj Miliani”, who was an important bridge between rap and Rai and wrote in both fields. Then came the turn of activist “Zakaria Akhrouf”, who, drawing on his experience in collecting rap archives, shed light on issues related to copyright and the obstacles that must be overcome to lay a solid foundation for the Algerian rap archive.
After that, the floor was opened to the audience to ask questions, before the atmosphere heated up in a lively discussion between “Fada vex” and “DJ SL.” Everyone then moved on to the second break, which served as a prelude to the third part of the event.
Open Discussion and Remarkable Conclusion
The third part lasted for about an hour and took the form of an open discussion among the attendees, aiming to determine the necessary methods and develop a practical roadmap for beginning the documentation of Algerian Hip Hop’s memory. The dialogue included an exchange of experiences between veterans and youth, as well as the sharing of ideas on how to collect scattered archives, protect them from loss, and make them accessible to researchers and the public.
As for the conclusion, it was another remarkable moment, as another part of the archive was unveiled- this time in a different way. Multiple copies of Album “El Facteur” (2004) by Fada Vex were displayed, along with signed copies of the poster for the album “Ramz El Maktoub” (2010) available for sale. This moment turned into a spontaneous conversational space, where attendees exchanged stories and memories tied to these works, took photos, and enjoyed an atmosphere that combined nostalgia with celebration of the scene’s history perfectly embodying one of the event’s goals and giving the audience the chance to acquire an important piece of Algerian rap’s archive.
Foundational Act and Collective Space
This open discussion underscored the strength of the event in bringing together diverse voices and experiences in a single space, with participation from activists and contributors from various backgrounds: rappers, directors, producers, cultural actors, academics, graffiti artists, and slammers. It succeeded in breaking generational barriers by uniting figures from the early days of Algerian rap with contemporary names, such as Fada Vex, DJ SL, Icowesh, Monst-R, Zahham, Ztella and others…
The event “Digging the Past, Documenting the Future: Archiving Algerian Hip Hop” marked a first step toward answering the essential question: “What are the most effective methods to preserve and document the memory and archive of Algerian hip-hop ?” It also opened the door to the possibility of establishing a future platform and a comprehensive project that would bring together both physical and digital archives, serving as a reference for future generations and preserving the memory of a culture that has remained marginalized for decades. This event was followed the next day by another activity in downtown Algiers, at the venue of “Artissimo” titled “Gaâda Hip Hop”, which also resonated strongly especially with the addition of live performances by rappers, breakdancers, and beatboxers…
The streets are talking loud! and they’re speaking in soul! Today, Nairobi’s rising producer and sound engineer Noisey Boi officially drops his highly anticipated debut producer mixtape, ‘Street to Soul’ a 7-track odyssey that blurs the line between street bravado and heartfelt truth.
Featuring a majestic lineup of Kenyan talents, Wanji, Mambah, Suns of Wuand Insync, delivering raw authenticity, unapologetic street energy, and soul stirring reflection. Crafted, produced, mixed, and mastered entirely by Noisey Boi, the mixtape captures the pulse of urban Nairobi and its undercurrents of resilience, identity, and healing.
From heavy, head-nodding trap to moments of quiet reflection, ‘Street To Soul’ captures the duality of life in the city, the energy we expose to the world, and the soul we meet when no one’s watching.
Key Themes:
Bravado: The confidence and loudness of the streets
Street Energy: Grit, tension, and survival
Hustle Truth: The grind behind the glam
Roots & Resistance: Cultural identity and defiance
Reflection & Acceptance: Emotional maturity and healing
“Street to Soul is about the in-between. The person we show the world vs. who we meet when it’s silent. I wanted to craft a project that speaks to both.”
Noisey Boi
The Voices Behind The Sound
The experience was surreal and I enjoyed it. The energy was on top. And for my first performance, I was really surprised and grateful for everything.
Wanji
Damn, Street To Soul – where can I start? I just love the way it captures the essence of street life while also bringing soul to it. One listen leaves you healed, inspired, and ready to face the world. It’s definitely on my playlist!
The mixtape is basically souls from our streets speaking, crying, talking loud. Ni journey moja true. This is our art. This is a piece of us. I am grateful for the chance to create something worthwhile alongside my homies.”
After earning attention for his sharp storytelling and breakout collaboration with Emtee, fast-rising rapper JP Keller returns with a powerful new hip-hop single titled “Elevate,” featuring 19-year-old rising rap star Priddy Prince. The much-anticipated track officially releases on August 8th, 2025, across all major streaming platforms including Spotify, Apple Music, Audiomack, and YouTube.
Produced by acclaimed beatmaker Asap T, Elevate stands from first listen as the song blends introspective lyricism with melodic hooks, perfectly capturing the hunger, resilience, and self-belief it takes to rise in today’s challenging music scene. JP Keller delivers hard-hitting bars reflecting on his early beginnings and personal growth, while Priddy Prince’s unforgettable hook adds both catchiness and depth.
This track is about rising through pain and pressure, building something powerful from within. It’s about knowing your worth — even when the world doesn’t give you credit yet.
What’s the talk if there ain’t money inside it? All I care for is money and power, I want the whole thing
Priddy Prince,
With JP Keller leading the charge through authentic narratives and compelling visuals, Elevate is set to cement his place as one of the most promising and dynamic voices in hip-hop this year. Priddy Prince has been on a strong run this year with his growing discography, including popular singles “Brrr” featuring Baby Daiz and KindlyNxsh, and “Hoeveel” with Luda G. Elevate builds on this momentum, further establishing him as one of the most promising young voices in hip-hop.
South African rapper and practicing lawyer Dan Mwale makes a compelling return with his latest single “Blessing and a Curse” — a deeply introspective track that explores the emotional weight of choosing stability over passion. Known for his thoughtful lyricism and genre-fluid sound, Mwale uses this record to question what success really means when it comes at the cost of your calling.
Raised in Johannesburg by Zambian parents, Dan Mwale is no stranger to duality. With a cum laude law degree from the University of the Witwatersrand and a Certificate of Merit in Intellectual Property, he has built a parallel career as a legal professional — all while developing a distinctive voice in South Africa’s hip-hop underground. His music combines sharp bars, melodic undertones, and emotionally layered storytelling that reflects both his corporate discipline and artistic edge. Dan’s journey in music began over a decade ago, and he was part of the early wave of rising South African talent — collaborating with peers like Maglera Doe Boy, PatrickxxLee, and the late Costa Titch. While many of his contemporaries went on to become household names, Dan chose to pause and pursue law full-time. That decision — and its emotional aftermath — forms the heart of “Blessing and a Curse.”
Built on moody, atmospheric production, the track sees Dan confronting themes of identity, ambition, and self-worth. It’s a confessional yet empowering piece that captures what it means to chase a “safe” life while wondering what might have been left behind. “Blessing and a Curse” marks Mwale’s first official release of 2025 and signals a return not just to form, but to purpose. With over 400,000 streams across platforms and a growing fanbase in South Africa and abroad, the single sets the tone for a new chapter — one grounded in maturity, lived experience, and fearless storytelling.
Beyond the music, Dan Mwale is building a vision that bridges creativity and legal advocacy. As the founder of Floggnation Records, he plans to provide pro bono legal support for emerging creatives — a reflection of his desire to see artists protected and informed as they grow.
Arguably one of the fastest-rising stars in Ghana, Beeztrap KOTM has been a force to reckon with since he debuted the scene in 2020. Having released hits and anthems with multiple collaborations to his belt including the countries biggest stars like Sarkodie and Shatta Wale, Beeztrap KOTM is also the current new artist of the year cementing his place as a flag bearer of the Ghanaian flag globally and locally. This year, following the heels of a successful 2024 campaign and a TGMA performance and “Best New Artist” win, Beeztrap KOTM is primed to continue a consistent streak with his highly anticipated debut album,Power. The 18-track multi genre album showcases Beeztrap KOTM’s versatility, with him presented in multiple hats: as a songwriter, singer, rapper, and performer. The music audience will be captivated with each track, diving into a riveting experience loaded with dynamic flows, hard-hitting lyrics and addictive melodies.
On this album, Beeztrap KOTM is laser focused and tunnel-visioned on a singular purpose; to commence a new chapter in his artistry and career to the global audience; a chapter that pulls back the veil on his sound, personality and lifestyle. He is ready to prove to the global audience that he is not just the lover boy that the world has grown accustomed to, but a Gentle Giant who dominates any genre and sound that he ventures into with his main focus set to showcasing his versatility, rhythm, melody and ability to jump on any music genre while still tapping into every listener’s emotions from love, happiness, grief with records that touch on themes of power, relationships, intimacy, Religion and more.
On Power, each record or series of records tell unique tales of what Power means in his world. Each record is a natural progression to the other. A great sequenced no-skip album where the audience will grasp the level Beeztrap is as an artist at this point in his career; an album chronicling his current mindset and evolution with a unique storytelling like no other. The focus track, “FOTO” which features budding Ghanaian talent, Olivetheboy, is a dedicative love ballad to one’s special human, with Beeztrap exhibiting his charming side. On this record, he serenades his lover with endearing poetry and sweet reassurances. Olivetheboy gives the record more color with honeyed vocals and a catchy chorus. “Frame The FOTO” on this record metaphorises how salient their affections are for their respective love interests.
ABOUT BEEZTRAP KOTM
Edwin Eshun, known as Beeztrap KOTM (King Of The Moment), is a fast-rising Ghanaian Drill and Hip-Hop artist blending rap with elements of the Kumerican sound in his music. Debuting on the scene in 2020 as part of the Kumerica movement with Asakaa Boys, he released two singles, “LEF AM.” and “TrapHouse”. He would however make a name for himself two years after his debut with his hit record, “Distance Relationship”, which would earn him a significant amount of following and exposure. He would get signed with Tieme Music after the release of “Distance Relationship”. Since then, he’s grown and evolved as an artist consistent with his hits, delivering viral records and anthems such as “Cinderella”, and featuring on a plethora of songs by the Asakaa Boys and other singular mainstream artists. In 2024, he went on to release “Fly Girl”, featuring Oseikrom Sikanii, a song which garnered a lot of traction and a huge amount of streams on multiple platforms, earning him a remix with Gyakie. Since then, he’s also released “BOA ME”, with a Stonebwoy feature on the remix and featured on “Amen”, a track off Sarkodie’s “Championship” EP.
This year, 2025, he has released multiple singles such as “Ei Tracy” featuring Medikal, and “BANG BANG BANG” featuring Sarkodie and Kwesi Arthur. Beeztrap KOTM with his work ethic over the years, has solidified himself as a hitmaker, and a resolute artist whose lyrics relate to the music audience. He was nominated for several awards in multiple categories across genres at the Telecel Ghana Music Awards, taking home the coveted “Best New Artist” award.
South African hip-hop artist and prominent member of the thriving Qwellers collective BluePappi, just released his debut Album EMADLELWENI ALUHLAZA and it is already taking the South African industry by storm.
EMADLELWENI ALUHLAZA which means “To Greener pastures,” the album is a deeply personal and vibrant exploration of the artist’s life, struggles, and triumphs, delivered through a seamless blend of rap and soulful melodies. This 21-track album, crafted over three years seems set to cementing Blue Pappi’s place as a rising star in the South African music scene.
The album is a reflection of Blue Pappi’s storytelling and his ability to blend raw emotions with rhythm and melodies. EMADLELWENI ALUHLAZA is a reflection of the rappers lived experiences, offering listeners a glimpse into the highs and lows of his journey.
The album boasts an impressive lineup of collaborators, bringing together some of South Africa’s buzzing talents of the future, including Kane Keid, LaCabra, Lowfeye, Marcus Harvey, Wordz, Loatinover Pounds, Sastii, K.Keed, Kgaldrogo, Ma-E and the greatest Blxckie all bringing their unique touch to make a solid project
Ghanaian rapper and one of the pioneers of the Asakaa sound, Ghana’s raw and local evolution of drill music, YGA as he is known on the streets but O’kenneth as his moniker is a rapper, songwriter and drill artist from the Gold coast Ashanti Kingdom of Kumasi of Black star nation Ghana, who rose to fame during COVID as drill music took off in Ghana originating from the rappers hometown now stylized as Kumerica.
Since his joint project Lonely Road which was released in 2023, the rapper has been quiet but he is just finally feeding his fans with the releases of YIMAY3 which is a song that describes the journey from experiences, to wins and losses as the rapper reflects on his journey so far building up to his sophomore album CAME OF AGE
Announcing itself to the South African Entertainment Industry Sblack Entertainment announce themselves with the release of its latest single, Asambe, featuring next gen superstars Ginger Trill, Sastii, and Dussé Wavy. Released today August 1st 2025 the single serves as a follow-up to their debut release Ngiyak’thatha which featured Zakwe, released in June 2025
Asambe builds anticipation for the group’s upcoming EP, “PMB-Ville,” which is set to drop on Friday August 8th,2025. Asambe brings together a blend of artists from both established and emerging circles. It is the latest offering from the collective, made up of TheDopeKid, H.B, and Twostep ZN, as part of a broader rollout campaign leading to the full project.
The EP PMB-Ville explores a “new skool meets old skool” sonic experience. It feature South African HipHop heavyweights such as Zakwe, Duncan, Loki, Touchline, and Ginger Trill, alongside rising voices like Dussé Wavy and Sastii, showing a dynamic cross-generational collaboration in South African hip hop.
