In September 2024, Loatinover Pounds unveiled his debut masterpiece, Pray 4 Pitori, a body of work that quickly became a cultural cornerstone, celebrated by many as the hip-hop album of the year. The project resonated deeply with South African rap enthusiasts, its pulse echoing through the streets and digital avenues alike.
Yet, even as Pray 4 Pitori ascended to near-mythical status among fans, the official accolades told a different story. In a particularly fiery episode of Choppin’ It Round Table by Bhuda T, a panel of tastemakers : Eatzz, Illythehost, Zingah, Postman, and Luyanda wrestled with the year’s top album contenders. In the end, the group crowned Priddy Ugly’s Dust as the definitive hip-hop album of 2024, a decision that sparked heated discourse. I, for one, stood firmly against it. But numbers don’t lie, Pray 4 Pitori amassed over 5 million streams across all platforms in November 2024, just two months after it’s release. Thereafter in February, Loatinover Pounds announced that Mamazala featuring 25k had garnered over 1 million streams.
While Pray 4 Pitori was an undeniable fan favorite, echoed across Twitter’s digital amphitheaters, it found itself overlooked by the Metro FM Awards, despite being officially submitted for consideration. A disgusting snub.
Prior to Pray 4 Pitori’s release , Loatinover Pounds had already released visuals for his standout singles: 4AM (featuring Blxckie), Eish (alongside Uncle PartyTime & The Qwellers), and Church on Sundayz (with a star-studded lineup of G-Tech 2 Bit, Thato Saul, and Tongue Fu-Sensei).
Now, the momentum surges once more, as the rapper prepares to drop the long-awaited visuals for 123 Block Myself (featuring Berry Jive). The track, a clear fan favorite, took on a life of its own, soundtracking countless TikTok clips and social media moments.
With anticipation building, 123 Block Myself isn’t the only visual on fans’ radar. Mamazala (featuring 25K) has also emerged as a standout, solidifying its place as a quintessential Pray 4 Pitori anthem. With both records demanding visual treatment, the only question that remains is: Will you be tuned in this Friday for the 123 Block Myself premiere? And more importantly, which video should Loatinover Pounds bless us with next?
