Monday, October 7, 2024

Groovy Jo Flexes Hip Hop Muscles in New EP, ‘A Groovy Affair’

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Bervon Micheni
Bervon Michenihttp://www.hiphopafrica.net
My name is Bervon Micheni, a Kenyan culture journalist and a lover of art. I am passionate about music and the culture and aim to use my voice to promote and critic in both extremes.

Fast-rising Kenyan femcee, Groovy Jo is set to
release her new EP, “A Groovy Affair” on Friday , 20th of Septermber, marking a triumphant return to her Hip-Hop roots. After exploring softer RnB and Afro-pop influences on her previous EP, “Pressure” “A Groovy Affair” showcases a diverse range of sounds, from the
summer-inspired track “Neck Chain” to gritty hip-hop narratives like “I’m Back”

Produced by versatile producers K6, Lemario, Dope-I-Mean, and Grammy-
Award winning D.O. Speaks, and mixed and mastered by rapper, songwriter, and
sound engineer Asum Garvey, ‘A Groovy Affair’ showcases Groovy Jo’s expressive
gifts, as well as her adaptability and genre exploration tendency.

 

“With this EP, I’m going back to the hard-hitting raps, still pushing for female
empowerment using provocative and raunchy lyrics in true Groovy Jo
fashion, I’m also paying homage to a few of my idols, hence the title “A Groovy Affair”

 

Groovy Jo is an artist that uses her bold and edgy lyrics to freely express herself
as an unapologetic Black woman, inspiring others to embrace their authenticity.
Her vibrant energy and confidence create a lively atmosphere, particularly
during her highly acclaimed live performances. Known for her clever wordplay,
Groovy Jo addresses stereotypes that limit female rappers, advocating for
women to assert their power and influence. Her music is a celebration of
resilience, individuality, and the fearless pursuit of one’s passions.

Groovy Jo introduces the EP with “I’m Back”; a witty comeback statement with
hard-hitting rhymes. In “Majirani” she unapologetically calls out fake industry
players and talks about upholding her values at any cost. Later, she pairs up with
Fena Gitu in “64 Bars,” a playful bar-for-bar exchange, paying homage to
rappers who came before her and encouraging listeners to always stand for what
they believe in and remember their roots. In “Joy Kendi” she celebrates the
Kenyan content creator, talks about discouraging comments in “Attention”
collaborating with meteorically-rising SA rapper Buzzi Lee, empowers women in
“Neck Chain” and finally celebrates support from friends in “To My Friends” .Other collaborators include Aurie in “On My Own”

“I have loved every step of the way while making this tape,While there were challenging times, the team I worked with supported me all through. Making and releasing music is overwhelming, but I’m quite fulfilled with this tape and I hope the audience can feel that through the music”

“A Groovy Affair” navigates through a spectrum of emotions, with Groovy Jo
asserting her hip-hop prowess while delving into themes of love, heartbreak,
and the joy of pursuing passions despite challenges. Each track is a testament to
her ability to blend hard-hitting beats with introspective lyrics, creating adynamic listening experience. Groovy Jo promises fans exciting projects, interactive content, and more
collaborations in future. As her new EP takes off, she continues to empower women through music and amplify the voices that have been silenced by oppressive and broken systems.

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