Rising South Africa Hip Hop artist Bad Milk just released her bold new single “Both Sides” a thought-provoking track that confronts the curated realities we craft online versus the truth behind the screen.
With haunting vocals and raw lyricism, Both Sides peels back the glossy filters of social media to explore the emotional disconnect between how people present themselves digitally and who they are when no one’s watching. It’s a moody, melodic confrontation with the masks we wear — honest, vulnerable, and unafraid to ask the uncomfortable questions.
“Fake in real life and they’re different on the phone,” says Bad Milk. “Both Sides is about that tension — when you start to realize the person online isn’t the same one standing in front of you.”
The track blends moody production with sharp, introspective writing, cementing Bad Milk’s voice as one that resonates with a generation navigating identity in the digital age. This release follows a string of underground successes and marks a significant evolution in her sonic and artistic journey.
“Both Sides” will be available is now available on all major streaming platforms
