Saturday, April 19, 2025
Home Blog Page 10

Zilla Oaks Unleashes New Single “Not One of Them,” Melding Amapiano with His Bold Lyricism

Zilla Oaks, the ever-evolving Nigerian rapper, is back with a fresh sound that once again pushes the boundaries of his artistry. Known for his bold lyricism and fearless approach to music, Zilla has made a name for himself in the African hip-hop scene, gaining attention from the heart of the Federal Capital of Nigeria. As a former founding member of the celebrated hip-hop collective Apex Village, he helped shape the underground rap scene. Now, in his solo journey that began in 2022, he continues to redefine his craft, this time by diving into new genres.

His latest release, “Not One of Them,” represents a significant step in Zilla Oaks’ sonic evolution. The track is a captivating fusion of Amapiano’s vibrant beats and Zilla’s signature razor-sharp lyricism, highlighting his versatility as an artist. Amapiano, known for its deep basslines, rhythmic piano melodies, and infectious grooves, serves as the perfect backdrop for Zilla to showcase his ability to blend storytelling with an upbeat tempo. By merging his hard-hitting delivery with the lighter, more rhythmic tones of Amapiano, Zilla demonstrates that he is unafraid to experiment with his sound and explore new musical landscapes.

“Not One of Them” is more than just another single; it’s a statement. It represents Zilla’s readiness to step out of the mold and prove he’s a force in genres beyond rap. The track delivers a unique blend of energy and lyrical depth, giving fans a taste of something fresh, while maintaining the edge that has always defined Zilla’s work.

With this release, Zilla Oaks is poised to capture new listeners while keeping his core fan base intrigued. His ability to effortlessly navigate multiple genres cements him as one of the most exciting and innovative voices in contemporary African rap. Whether it’s raw, gritty bars or a more melodic flow, Zilla Oaks consistently proves he’s “not one of them”—he’s in a league of his own.

Keep your ears tuned because Zilla Oaks is forging ahead on a path entirely his own, and “Not One of Them” is just the beginning.

Ziggy4x Named Apple Music’s “Up Next” Artist for October With New Single Release “Hou Kan Jy”

South African artist Ziggy4x has officially released his highly anticipated single, “Hou Kan Jy,” available now across all digital platforms. This release marks a significant milestone for the Manenberg-based rapper, as he has also been named Apple Music’s “Up Next” artist for October, spotlighting him as one of the most exciting new voices in South African music.

Apple Music’s Up Next program, which aims to identify and elevate rising star talent, provides Ziggy4x with global visibility through enhanced editorial support, prominent playlisting, and exclusive content. As part of Apple Music’s Up Next initiative, Ziggy4x will be featured across the platform, including on the South African Up Next playlist, which highlights emerging artists from various genres and regions. This curated list is designed to introduce new talent to a global audience, positioning Ziggy4x alongside some of the most exciting artists in the world today.

“Blessed is one word, pride is another. Being able to take my music further than just another local song played on the street corner is so special to me. I only hope this inspires more people like me to be truly themselves. Shout out to Apple Music, I’m Up Next!”

Ziggy4x

“Hou Kan Jy” offers fans a taste of Ziggy4x’s upcoming EP, “Gangsta Baby,” due out later this year. Produced by Bakergotthekeys, the track blends ’90s-inspired beats with sharp Afrikaans lyrics, delivering a smooth yet gritty sound that highlights his deep, confident vocal style. Ziggy4x’s unique ability to merge street culture with introspective lyrics makes “Hou Kan Jy” a bold preview of the energy and authenticity his EP will bring.

His upcoming EP, “Gangsta Baby,” is a seven-track project that pays homage to the Afrikaans language and culture while exploring themes of loyalty, love, and confidence. Having only started his music career 12 months ago, Ziggy4x has already made a mark with his breakout track “Honne,” and the remix featuring Maglera Doe Boy and Priddy Ugly, which further cemented his viral stardom.


 Follow Ziggy4x on social media
Instagram:[@ziggy4x
TikTok: [@ziggy4x]
YouTube:[Ziggy4x

Caly Grande Makes His Mark as RADARCharts Ambassador with New Hip-Hop Single “BAMBI”

Ghanaian artist Caly Grande is kicking off a pivotal chapter in his career with the release of his latest single, BAMBI, marking his debut as the official ambassador for RADARCharts. His new release, BAMBI, showcases his continued musical evolution and sets the tone for his future as an international artist.

Released on September 19, 2024, BAMBI is a stunning blend of Afro-Latina rhythms and European string influences, combining African roots with the cinematic depth of Italian and Mexican strings. Produced by Aziz, Jbyss, and Spaceship, the track transports listeners into a narrative that feels like a dramatic movie soundtrack, perfectly fitting Caly Grande’s experimental style. As always, he brings his distinct flair to Afrobeat, creating a soundscape that bridges cultures and genres.

The song tells the compelling story of a woman named Bambi, who defies traditional gender roles and expectations within an African context. Through lyrics in both English and Ewe, Caly Grande paints a powerful picture of Bambi’s resilience and refusal to be confined by societal norms. “I never ever wanna go back there again… I planned and then ran away,” she declares, breaking free from her past and taking control of her own destiny. It’s an anthem of empowerment and independence, themes that resonate with a global audience.

Caly Grande’s first release as RADARCharts ambassador is not only a celebration of his music but also his growing role as a key figure in the global Afrobeat movement. His appointment to this prestigious position underscores his influence and the broad appeal of his innovative sound. As the ambassador for RADARCharts, a platform that highlights emerging talent, Caly Grande is poised to elevate his career even further and introduce Afro-fusion to new listeners worldwide.

Meet Chulo Marshal: From Civil Engineer to Drill music Sensation

Born Osumune Obi Jude, Chulo Marshal is a Nigerian DJ, songwriter, and artist rising from the southern city of Warri, Delta State. With a background that blends academic rigor and musical passion, Chulo’s journey is a testament to his relentless pursuit of artistic excellence. Starting out as a civil engineering student at Niger Delta State University in Bayelsa, Chulo discovered his love for music during his university days, where he quickly garnered attention as a DJ.

The DJ Who Became a Star

Chulo Marshal’s transition from engineering to music was marked by success in the university scene, where he earned accolades like DJ of the Year. His underground hit Obi Cubana, a tribute to Nigerian billionaire Obi Cubana, was a turning point. The song resonated with listeners, catching the attention of Cubana’s wife, Mrs. Iyeiegbu, and eventually, Obi Cubana himself. This exposure put Chulo on the radar of top blogs like Pulse NG and YabaleftOnline, solidifying his status as an emerging force in Nigeria’s music scene.

The Journey to IFNOTGOD Entertainment

Although DJing put Chulo in the spotlight, his passion for songwriting and creating music had been brewing since high school. In 2017, he released his debut single, Money, announcing his entrance into the Nigerian music industry. Chulo continued to hone his craft, and by 2022, his dedication paid off when LaPinky, a longtime supporter, signed him to IFNOTGOD Entertainment (ING ENT).

Harnessing his talents from countless songwriting sessions, Chulo Marshal’s music embodies the vibrant energy and infectious rhythms of Afrobeat, drawing from his deep roots in Warri. As he continues to rise, his unique sound and determination signal that he’s a force to be reckoned with in the ever-evolving Afrobeat landscape.

With an unshakable passion for music, a growing fanbase, and major industry support, Chulo Marshal is undoubtedly one of Nigeria’s rising stars to watch in 2024.

FeyoTheGenius Unleashes New Project ‘RecklessReckless’ with an All-Star Lineup

Nigerian-born Hip Hop artist and producer FeyoTheGenius continues to push creative boundaries with the release of his highly anticipated project, RecklessReckless. Known for his innovative fusion of Western Hip Hop and African rhythms, Feyo delivers another bold statement, showcasing his artistic versatility and commitment to raw storytelling.

A Star-Studded Collaboration

RecklessReckless is a sonic journey, featuring an impressive roster of collaborators: Bigshyrobot, Geoxpress, Malerqspuls, Vr1zz, Tomi Obanure, Zaylevelten, KVV, Payper Corleone, and York. Each artist brings a unique flair, blending seamlessly with Feyo’s distinctive sound. The project thrives on the synergy between Feyo’s eclectic influences and the diverse styles of his collaborators, offering a fresh take on Hip Hop, infused with Afrobeats undertones.

Crafting His Own Lane

FeyoTheGenius, who first made waves with tracks like Really and CREAM, is recognized for his raw storytelling and emotionally charged lyrics. His standout record Wraiths, with its dystopian themes and haunting melodies, cemented his reputation as an artist willing to explore complex, often dark, themes. This new project builds on that foundation, taking listeners deeper into his world while showcasing his evolution as an artist.

Evolving Soundscapes

Drawing inspiration from industry heavyweights like Drake, Travis Scott, and SAINt JHN, alongside African trailblazers like Runtown and Santi, FeyoTheGenius continues to carve out his own niche. RecklessReckless blends moody atmospheres with introspective lyrics, sharp bars, and the signature bounce of Afrobeats. Feyo’s production skills shine through every track, bringing out the best in his featured artists while maintaining a cohesive sound throughout the project.

A Bold New Chapter

With RecklessReckless, FeyoTheGenius is poised to solidify his status in the music industry, not just as a rapper and lyricist but as a visionary producer. The project is a testament to his drive to experiment and evolve, showcasing his ability to navigate multiple genres and tell stories that resonate on both personal and cultural levels.

As Feyo continues to rise, RecklessReckless marks a defining moment in his journey, capturing the essence of his growth and signaling a bold new chapter for the Nigerian-born artist. Fans and newcomers alike can expect a project full of ambition, collaboration, and pure artistry.

Stream ‘RecklessReckless’ on all platforms now and experience the genius of FeyoTheGenius.

DJ Sliqe Unveils Final Installment in Epic “Injayam” Trilogy: “Injayam Vol 3”

Renowned South African DJ and producer, DJ Sliqe, is set to drop the highly anticipated third and final installment of his iconic “Injayam” album series. Titled “Injayam Vol 3,” this ambitious double album is a massive collaboration project that brings together 37 of the country’s most talented artists, including Murumba Pitch, Mawhoo, Focalistic, Yanga Chief, Shekhinah, Toss, Kwesta, Maglera Doe Boy, Blxckie, Emtee, Usimamane, Cassper Nyovest, and the late Costa Titch, to name just a few. 

A Journey of Sound: Two Albums in One

“Injayam Vol 3” is more than just an album — it’s a cultural statement, an anthology of South African music that captures the essence of an evolving genre. The album is split into two distinct sides: Side A features 11 tracks that delve into the heart of South African hip-hop, while Side B offers 7 tracks rooted in the vibrant sounds of Afro Kwaito. 

Themes of Comfort, Love, and Liberation Throughout the 18 tracks, DJ Sliqe explores a wide range of themes including comfortability, origin, love, God, dreams, ambitions, peace, freedom, and liberation. The album also offers a deep dive into the vibrancy of South African nightlife, with stories of lessons learned and successes achieved, all infused with affirmations and a strong sense of faith. With “Injayam Vol 3,” DJ Sliqe encapsulates the growth of South African music, showcasing both veteran artists and emerging voices who will carry the genre forward. 

Creating Nostalgia for the Future 

Packed with energy and creativity, “Injayam Vol 3” is set to create a new wave of nostalgia for listeners. DJ Sliqe has carefully crafted each track to represent the diversity not only in music but also in language, bringing together different dialects, tribes, and people in a harmonious celebration of South African culture. 

Release Dates and Visuals 

“Injayam Vol 3” will be released in two parts: Side A drops on October 11, 2024, followed by Side B on November 8, 2024. Each release will be accompanied by an array of visuals to provide a richer interpretation of the album’s themes. 

The Injayam Experience: A Live Celebration 

Looking ahead, DJ Sliqe has announced the Injayam Experience, a live event scheduled for March 2025. This event will be a celebration of the entire “Injayam” catalog, with live performances from featured artists and additional festivities, creating an immersive experience for fans. 

DJ Sliqe Reflects on the Journey 

“The Injayam series has truly been a reflection of South African hip hop through the years, and it will live on to tell the tale,” says DJ Sliqe. While this marks the end of the “Injayam” series, it is by no means the end of the road for DJ Sliqe, who will continue to push the boundaries of South African music. 

Stay Connected 

Follow DJ Sliqe on Instagram, Facebook, and X at @Sliqe to stay updated on the latest news, releases, and events. 

www.sliqe.co.za 

“Mad Clan” The MIXTAPE

MAD CLAN
It’s more than just music. It’s brotherhood, It’s
Family, It’s a community.

Mad Clan is a collective mixtape that officially commenced works as we ushered in the year 2024, the Kibera repping group revealed.

The 16 track project showcases a new wave of Mad Clan’s creativity while narrating real life communication. The tape is a reflection of Mad Clan and what they represent. This tape according to cultured artists is a lyrical communication, painting the picture of the clan to the world.


FEATURED ARTISTS
MADIKO
NGOVO DAS
SPINX MAFIA
SUMBUA
BIG YASA
OBEEZY

The camo inspired merchendise: Tracksuit and bulletproof tees, play a significant role in this campaign. They symbolise militancy, staying grounded and maintaining team spirit in order to overcome life barriers.

It’s all about being a consistent soldier, regardless of all the surrounding chaos. In line with the camp merch, tp be free is to be invinsible, not dissapearance but camoufllage.


The MAD CLAN community,

PRESS BY CALISTO MARLEY
CREATIVE DIRECTION – PHILIP KOTH
PHOTOGRAPHY – JESUIS ADAM
EXECUTIVE PRODUCER – MAD CLAN

Jason Nkanga Drops Highly Anticipated EP “One of One,” Fusing UK and Nigerian Sounds

0

Nigerian rapper Jason Nkanga has officially released his long-awaited EP, “One of One.” This dynamic five-track project masterfully blends hip-hop and drill, capturing the vibrant energy of the both UK and Nigerian music scenes. The project features standout track, “T House Basement,” which features yet another hiphop sensation PsychoYP, setting the tone for an exciting project that showcases Jason Nkanga’s unique sound.

The EP, which took over a year to create, features collaborations with an impressive lineup of artists, including Mojo, Reeplay, Tomi Obanure, Eeskay, and PsychoYP. This project seamlessly merges the raw energy of UK drill with the pulsating rhythms of Nigerian hip-hop, demonstrating Jason’s ability to navigate different musical influences and deliver an exceptional body of work.

About Jason Nkanga: Born in Lewisham, UK, and raised in Nigeria, Jason Nkanga has rapidly risen in the hip-hop scene, crafting a distinct sound that blends his multicultural roots. Since embarking on his music career in 2016, Jason has consistently pushed boundaries, releasing several ambitious projects. In 2018, he dropped “The Art of Rap” in collaboration with Ghanaian rapper Juls Delø, which included the standout track “Book of Legends.” His 2019 album, “Redemption,” featured collaborations with notable artists like Mick Jenkins, Blaqbonez, theMIND, and Asriel, and became known for the fan-favorite track “Know You Better.”

Jason’s music continued to evolve, and in 2023, he released his biggest hit to date, “T House Basement,” which gained widespread attention on social media. Aside from music, Jason has established himself as a fashion and cultural icon, working with renowned brand Tommy Hilfiger and being featured in prominent publications such as Hunger Magazine, Guardian Nigeria, Notion Magazine, and Okay Africa.

Jason’s latest single, “Real Talk,” produced by Sayonara, was released in March 2024 and has been included in the “One of One” EP, further demonstrating his growth and versatility as an artist.

“One of One” is now available on all major streaming platforms. With this release, Jason Nkanga is poised to solidify his place as one of the leading voices in contemporary hip-hop, blending cultures and sounds to create a truly unique musical experience.

Follow Jason Nkanga on social media:

  • Instagram: @JasonNkanga
  • Twitter: @JasonNkanga

Horid The Messiah”s Latest Release “Streetwise III” Is A Bold Assertion Of Dominance

God bless the day I decided to explore one of Mmasechaba Spark’s The Boom Box Playlists”, because that very series introduced me to a talent I had shamefully overlooked—Horid The Messiah. It was through the TBB: In Case You Didn’t Know playlist that I stumbled upon this gem. The track that opened the gateway to Horid’s captivating music  was “INKUNZI” (with Blue Pappi). From that moment, I was hooked, eager to delve into the rest of Horid’s catalog. There’s something exhilarating about discovering an artist with not just a few singles, but a whole discography to their name—it’s the same rush as a drug, a euphoric hit that lingers. And that’s exactly the feeling I got when I unearthed the musical treasure that is the 21-year-old rapper.

Listen to  I N K U N Z I by Horid The Messiah and Blue Pappi here

Horid The Messiah (also known as Baby Jesus), born Nhlanhla Kefentse Buthelezi, hails from Irotseng, a town tucked away in the North West province, a region with a rich hip hop pedigree, the very soil that has given birth to South African hip hop titans like Cassper Nyovest, Maglera Doe Boy, and the late, legendary HHP (Hip Hop Pantsula). It was in November 2023 that I stumbled upon “IV Tapes II”, a mixtape that instantly embedded itself in my subconscious with its blend of brevity and brilliance. With a mere 19-minute runtime, this eight-track collection manages to encapsulate Horid’s raw artistry, delivering an experience that is both succinct and satisfying- yet leaves you craving more.

Listen to IV Tapes II by Horid The Messiah here


Among the standout tracks is “Lead The Way”, an introspective piece where Horid reflects on his musical journey with both vulnerability and ambition. The production is minimalistic yet powerful, with melancholic synths underscoring his storytelling. “Road To Riches” the next song , is a braggadocious anthem of success and manifestation, carried by a hypnotic hook and thunderous bass lines that rattle the listener’s core. God Bless offers a contrasting spiritual layer, a deeply personal prayer for protection and guidance, as Horid’s faith resonates through every line. The tape also features bangers like “Big Steppa” , “Smokey Robinson”, “Endangered” and Nonchalant IV(with BeloSalo and Uunathi) , showcasing his versatility, but it’s “Me Vs Me” that truly stands out like a sore thumb. In this track, Horid pours his soul onto the canvas, painting vivid imagery with his lyrical prowess, reflecting on the struggles and triumphs of self-discovery.

Listen to Streetwise II by Horid The Messiah here

 

Isukile Official Music Video shot by : keaheadless

But Horid didn’t stop there. Fast forward to February 6, 2024; he gifted us with “Streetwise II”, a 2-pack single that includes the tracks “Osama” and “Triumph”(with YungKiddReezy). This was quickly followed by the sequel, “Streetwise III”, released on September 20, 2024. Streetwise III is an assertion of dominance by the rapper beautifully complemented by  pristine production contributions from Soggy Rose, Euan, Bigga Beatz and Lexie Audemars . The EP is led by the blistering “Isukile”, a two-minute and forty-second sonic fireball produced by Soggy Rose, initially released on May 31, 2024. The track is pure energy, demanding the listener’s body to move with its irresistibly infectious rhythm. The layered production blends hard-hitting beats with subtle melodic nuances, creating a groove that latches onto you. “Isukile” translates to “It has started”—and indeed, the song serves as Horid’s bold proclamation of his unstoppable rise, a message to detractors to fall back. His assertive delivery is punctuated by the hook’s sharp “Fuseg, suka,” driving home the track’s defiant tone. The synergy between the production’s infectious elements and Horid’s slick bars makes this the perfect introduction to the EP.

Streetwise III Artwork and Tracklist by : the_dxrector

On “Rosebank Freestyle”Horid dives into a gritty, trap-laden beat that serves as the perfect canvas for his razor-sharp bars. Here, he addresses his competition and reflects on his hunger for success, channeling raw emotion through his flow. Horid’s wit and raw energy are on full display as he delivers resonating bars like “Fuck the drama, asikho Isdingo”– a subtle nod for those who understand this double entendre. The track drips with swagger, a testament to his confidence as he continues to prove he’s a force to be reckoned with. “2192 Freestyle” follows, carrying a similarly hard-hitting trap aesthetic, but with a twist. Horid seamlessly weaves between English, Tswana, and Zulu, asserting his identity as a trailblazer in the rap game, claiming his messianic role to save hip hop from the “fakes” and from mediocrity.

The EP concludes on an introspective note with “Grateful” , featuring Ficz and Mandae. This track is a soulful masterpiece, blending alternative rap influences with a laid-back, sangfroid, almost ethereal vibe. The production has a minimalist charm, with its delicate instrumentation allowing Horid’s gratitude to shine through in his lyrics. He offers thanks to God for his journey, reflecting on moments of hardship and personal growth. Ficz, with his UK roots, adds a fresh dynamic to the track, his poignant verse steeped in British rap traditions, while Mandae’s emotive hook pulls at the heartstrings, giving the song its emotional weight. “Grateful” serves as a beautiful finale, reminding listeners of Horid’s humility and deeper connection to his art.

Listen to Streetwise III by Horid The Messiah here

With each release, Horid The Messiah continues to prove that dynamite truly comes in small packages. His explosive energy and fire-spitting bars place him head and shoulders above the competition. At just 21 years old, he’s standing tall as the self-proclaimed messiah of South African rap—rescuing the genre from mediocrity. It’s refreshing to witness the rising stars of South African Hip Hop bring unmatched passion and relentless work ethic to the table, setting themselves up as the future of the culture. Horid is one of those young talents leading the charge in making South African Hip Hop great again.

Listen to Streetwise III Here: http://li.sten.to/stiii

Follow Horid The Messiah Here: https://www.instagram.com/horid.the.messiah?igsh=NXBtNWNqcjJsZm1y

 

A Gander at Dr. Reign and Asum Garvey Joint Album ‘Awesum Reign: The Stance’

Celebrated pediatrician and musician Dr. Reign, in collaboration with rapper and sound engineer Asum Garvey, released their latest project, ‘Awesum Reign: The Stance,’ to celebrate the 50th anniversary of Hip Hop culture. After five decades, Hip Hop has evolved over the years with artists experimenting with different sounds and styles. Dr. Reign and Asum Garvey kept it hip-hop in this album while adding a touch of spin-off subgenres like Afro-drill and Trap.

“Being that Hip-Hop is 50-year-old, the initial plan was to have an album that pays homage to hip-hop to celebrate its 50th anniversary,” Dr. Reign shared. 

“As always, I don’t like following the ongoing trends . I was working on multiple projects at the time but with Hip Hop at 50 coming up, I felt a need to drop something at the back of my mind” Asum Garvey continues.

This album is a tribute to Hip-Hop, which has always been a powerful voice for the streets and a vital part of Hip-Hop culture. “The lyrics are filled with important information and ideas, reflecting the ‘knowledge’ element of Hip Hop,” Dr. Reign shared. “Even though the album was made by accident, we were cautious about the message we wanted to send,” he added. 

The 10-track album delves into various themes, from the need for support when hustling to the harsh realities of competition. It also discusses the social ills in our society, champions social change and emphasizes the importance of hard work and authenticity over superficial pursuits. 

“When Reign and I linked up at our Hotbox Studios for me to work on a record for him we spoke on this and being like-minded hiphop heads, he played “Run it up” which got me charged up to work with him on the record which showed me he was in line with what I had in mind for a project that matched the time” Asum adds.

 

The project was further developed on the heels of the #RejectFinanceBill protests that embattled Kenya throughout the months of June and July. Thematically, the album speaks into social ills Kenyans unitedly revolted against such as high cost of living, political impunity, and general state of affairs.  Records such as “Out My MELANIN” fueled the fire as a revolutionary sound track during the Reject Finance Bill.

The Record was instrumental in Kenya’s revolution being shared by activists such as Boniface Mwangi on his social media. Meanwhile the record “Kazi” spotlights unemployment, poor remuneration and grim realities of healthcare workers becoming a trending song on Twitter resonating with youthful doctors on strike.

Dr. Reign and Asum Garvey worked with various artists, leveraging their skill and mastery to bring the album’s message to life. They worked with Kenyan producers HR The Messenger, H_art The Band’s Mordecai Dex,  Keithwamz, Nuitt, Eastern, Kobby Worldwide, and DJ Prodluigi. Moreover, the album features lethal acts such as former Kleptomaniax member Collo, Steph Kapela, Groovy Jo, Ace The Don, Dr. Jay of Hot Box Music and more.  

Reflectively, Dr. Reign and Asum Garvey first met to work on a single. When their musical chemistry and artistic visions aligned, they started building their material on issues highlighted in the news that affected the common mwananchi (people). “After having in-depth conversations and aligning our opinions on what was going on in the society, we decided to get our tools and create music that reflected what was happening at the time.” Dr. Reign said.

‘Awesum Reign: The Stance’ is a statement from the two artists who are using Hip-Hop to voice the concerns of Kenyans and challenge listeners to invest in bettering themselves despite challenges. The duo is continuing what hip-hop pioneers started, championing the rights of citizens, challenging the status quo, and using rap as a tool for social change. 

 “I had some song ideas that matched the energy of the album recorded so we added them in and recorded some fresh ones to tie in the project and by then it was more than an ep so we rounded them off and it turned into an album” Asum concludes.