One of the best prospect in the Kenyan HipHop Industry, 4Mr Frank White released his much anticipated video “Commercial”. The song which features the half of popular BuruBuru duo Buruklyn Boyz, Ajay, is off his debut album “Definition:Real One”
A testament of his lyrical prowess and undeniable artistry, 4Mr Frank White has all the qualities to become a star. Ajay compliments his style with his unique flow and ability to smoothen a beat effortlessly. The result is as Kenyan pastors like to say “Self Explanatory”.
A sidenote would be how the project being a year old did not hinder Frank White from releasing the official music video, something that has proven to be a point of concern for Kenyan artists in Kenya.
The video is set in old plane yard, presumably befitting the “commercial” theme of the song. The dream of every artist is to what in layman language is called going commercial, where your music and brand have preceded yourself and you are listened to, streamed and booked for shows overwhelmingly. Commercial means you are most likely no longer chasing the money, but the vice versa. Brands and corporations approach you with intent of using your influence as a selling point for their product. Case in point, Khaligraph jones with Monster, Nyashinski with Tecno or King Kaka with Remy Martin just to name a few.
A feature with Ajay Buruklyn Boyz is obviously a statement from Mr White of the intended direction of his career. Ajay has arguably had the best verse in 2024 in the hit song “Set It” featured by Dyana Cods. Despite all the circus surrounding the song since it was pulled down from Youtube, it is arguably the biggest song of the year and Ajay was at the center of it’s excellence. Mr Frank White releasing the video at the apex of his influence is a genius move.
The Westside rapper released his latest Album “Too Good To Be True:Pre Game” on October 2024, a 10 song project that is exceptional to say the least.
